![]() ![]() Using our description as an example again, our main keyword focus is “Keyword Research,” but we’ve also included “YouTube Keywords” and “Keyword Explorer.” This reinforces the content’s focus and allows it to be found in Search for related phrases and terms. Viewers may be searching for a related term that you can still rank for. In addition to your main keyword, try to find two or three other terms that are related to that primary term to help you rank higher. In the example below, both the video title and the description for “ YouTube Keyword Research – You’re Doing it WRONG!” have been optimized for the word ‘Keyword Research.’ It’s the focus of the video and a term that TubeBuddy wants to rank highly for on the platform. This is known as ‘Above the Fold,’ a fancy name for the copy visible to viewers without them having to click on the ‘Show More’ button. Include your keywords early, in the first 70 characters of your description. Just remember you’re writing for human readers first, with algorithms a close second. The video descriptions are optimized for the keywords the creator aims to rank for. Look at any of the best-performing videos on Google and YouTube search, and you’ll notice a pattern. Read more on how to smash YouTube keyword research with TubeBuddy to ensure you’re giving yourself the best chance to rank. There are ways to DIY your SEO but TubeBuddy SEO Studio and Keyword Explorer is key here. You need to give YouTube the information it needs to suggest your video when a viewer searches for content like yours. To really optimize YouTube descriptions, you need keywords that rank and that describe your video content. #2 Optimize YouTube Descriptions: Do the Keyword Research You can use boilerplate copy across all your videos (and TubeBuddy Bulk Editing tools can certainly help here) but you need at least a couple of well optimized, new paragraphs for each new video you upload. The best video descriptions have an average word count of 200 words or more. Writing just the bare minimum in the description is an easy habit to pick up… but it’s the first one to break if you want to optimize YouTube descriptions for views. ![]() Use code ALL40 and save 40% off any license right now. Upgrade or renew a Pro or Legend license to supercharge your channel growth with AI tools, SEO Studio, A/B testing, Thumbnail Analyzer, and more. So without further ado, let’s get to the optimize YouTube description tips! On the other hand, you need to optimize your YouTube video description every time you upload. You need to optimize it well, but you don’t need to optimize it often. We’ll be talking through optimizing YouTube video descriptions, not to be confused with your channel description. In this guide, we will show you how to do just that. Master the art of writing great video descriptions, and you’ll give yourself a head start. When creators perfectly optimize their YouTube descriptions - considering both viewers and the YouTube algorithm - they get more views, more subs, and more of every metric that matters.Ī well optimized YouTube description tells YouTube what your video is about, and tells viewers why they should care (and watch). The YouTube description box is a huge opportunity for creators, a useful resource for would-be viewers, and an important signal for the YouTube algorithm and search engines like Google. Click on Update Videos to save changes.When you optimize your YouTube video description, you have a better chance of people finding your video.Select the video that you want to categorize and click on Edit-Category.To change the category of your previous videos, go to Video on the left-hand menu.Here’s a detailed guide to YouTube Categories if you’re not sure which category to choose. Select the appropriate category for your video.Select Upload defaults and click on Advanced Settings. ![]()
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